Not long ago, when you said "IOS," most people thought you were talking about their iPhone. Now serious investors know it might be one of real estate's most compelling asset classes.
Three takeaways from this year's National Association of Industrial Outdoor Storage conference yesterday in Atlanta. But first, the obvious: everyone in that room already knows IOS is institutionalizing. More capital. More sophisticated operators. More competition. More scrutiny. That chapter is written. The real conversation has moved on.
Here is what actually stood out:
1. The crowd is chasing Texas and Florida. We are buying California.
Every conversation, the same markets kept coming up. Dallas. Tampa. Houston. Business-friendly, low barrier to entry, plenty of developable land. We understand the thesis.
We do not share it.
California is harder. CEQA turns entitlements into fights. Housing pressure is converting industrial zoning. CARB regulations make outdoor truck operations complicated near communities. The operating environment is genuinely difficult.
That is exactly why we are there.
The markets everyone avoids are the markets where supply cannot respond. Vacancy in Sacramento for IOS is sub-2%. New supply is structurally blocked.
Zig when others zag. California is where we are zigging right now.
2. AI is accelerating underwriting, but relationships still win deals.
We use Claude Code inside our acquisition models in real time. Sensitivity analyses, rent projections, exit scenarios. It has made our process faster and, honestly, sharper. But the best deals I have ever seen still started with a phone call. Most off-market opportunities come from relationships. Broker trust. Tenant retention. Investor confidence. None of that is automatable.
AI sharpens the edge. It does not replace the thing the edge is attached to.
3. The next chapter of IOS belongs to operators, not just acquirers.
Buying well still matters. But as the sector matures, the outperformance is increasingly coming from execution after closing. Leasing strategy. Infrastructure improvements (what make ready work you choose to do and how capital efficient you can be). Tenant service. Operational scalability. Simply owning IOS is no longer enough.
The winners will combine smart capital, operational expertise, and strong relationships. That has always been Westlake Realty Group's thesis. The difference now is the market is forcing people to actually prove it.
For those who were there, what's the one shift you noticed from last year? For everyone else, what questions do you have about where IOS is heading?
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